Ch. 4 Goals

Organizational goals are central "both individuals and organizations direct their activities toward goal attainment" Without goals a company will not have a steady increase in market share or profitability, they will not have an idea of where they stand and where it is that they want to be in the industry. They will never be able to address problems within the organization becasue they will not be as apparent without a set goal in mind. This does not only apply to comapnies but it also apply's to individuals in their daily lives. Without goals one wouldn't go to school, they wouldnt get that job they have always wanted becuase they wouldnt even know that job existed, The lack of goals creates a false reality and without goals life has no purpose. There would be nothing that they want to do with their lives, in a sense they will have no true future and nothing to better themselves at becuase they will not have anywhere they want to be. Goals are what keeps the world turning in all aspects of life.